What does the term “Artificial Intelligence” (AI) mean to you? What’s the first thing that comes to mind? For some people, it incites a sci-fi-inspired fear of machines taking over the world as we know it. Others say AI doesn’t impact their profession. I hear all sorts of responses any time AI is brought up in conversation. Granted, none of our jobs are at risk of being taken over by machines anytime soon, but we do need to consider and evaluate the ways in which we can leverage technology to make our industry more efficient and effective.